Main influences include both the built environment and the natural landscape, often using drawing, printmaking and photography as a starting point to investigate particular themes, or subjects.
Gouldson has also worked to commission with a diverse range of clients, to create bespoke and meaningful artworks for private interiors, corporate spaces, super yachts, hotels, schools, public museums and more recently, architectural facades. Clients include Barclays Wealth, Tiffany & Co, Legal & General, Lidl & Warburg Pincus.